What is Data-Driven Marketing? Definition, Benefits, and Strategies
As companies seek higher returns from their marketing investments, they often explore data-driven marketing. It’s a new way that businesses will be engaging with their audiences, based not on guessing but on using insights from data. But what is data-driven marketing, anyway, and why should you give a damn? If you’re new to marketing or you’re a seasoned professional looking for adventurous marketing campaign approach, this article will give you a clear definition of what data-driven marketing is, the pros and cons, and some tips on how to implement