Digital Beauty: How E-Commerce Is Transforming the Eye Makeup Industry
Eye Makeup Market Share and Trends Analysis
The global eye makeup market is anticipated to rise from US$ 19.9 billion in 2025 to US$ 30.5 billion by 2032, witnessing a CAGR of 6.3% from 2025 to 2032. According to the Persistence Market Research report, the industry is evolving with bold trends and growing consumer interest in innovative, high-quality products. From mascara to eyeliner, demand is driven by personalization, long-lasting formulas, and eco-conscious choices. As beauty standards shift, the market thrives on creativity, social media influence, and a desire for transformative eye looks.