Your Current Lead Scoring System Is Broken

For every B2B marketing agency, setting up a lead scoring marketing automation tool requires a slew of guesses and assumptions on what attributes indicate a lead is positively or negatively inclined to make a purchase. Every company or business is different. Nailing down a single formula that works for all can be highly inaccurate. A one-size-fits-all model ignores the criteria that make your organisation unique.

Leave a Reply

Your email address will not be published. Required fields are marked *