Lead generation is a marketing process by which the potential or possible consumers or clients of business are identified. This likely customer is enticed to enquire and find out more about a product or service. This would then ideally turn that lead into a sale.
Lead generation is a form of digital marketing but in a more specific and targetted manner. With the digitisation of the entire way in which we do business, lead generation in the digital age is an entire area of expertise by itself.
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