Viral marketing is an organic marketing method that relies on users to spread a message or content piece from a brand. Viral marketing is often unpredictable and never guaranteed, but, when done right, it can be a huge boost for business.
Viral marketing can be done only when there are one or more mediums to spread a message. The mediums should be a communication channel with pre-existing social networks, either offline or online.
It’s important to note that virality doesn’t necessarily mean positive.
The purpose of most viral marketing campaigns is to stand out, many campaigns have a few similarities that can be easily replicated and adapted.
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