‘Converting leads into customers’. That’s pretty much the aim of the game. We know the sales funnel is the ‘how’ part of it. What is important, however, is the rate at which it is done. Being effective at it is crucial. The Sales Conversion Rate is the metric that determines the quality of leads and highlights the performance of the sales and marketing teams.
Increasing sales is not an easy task. However, the golden ratio: Sales Conversion Rate, can work wonders to boost your sales tremendously!
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