Long Tail vs. Short Tail Keywords: How Are They Different?

Have you ever wondered how your competitors are ahead of you regarding ranking on the first search engine result page? What kind of strategy have they developed to be in the lead? The answer to this lies in understanding the concept of keywords.

Your target audience searches certain words or phrases on the search engine. These sets of words are known as keywords. Some users might search for either short tail keywords or long tail keywords. It depends on their intent of finding out about specific products or services.

But how would you know what keywords your target audience input in the search bar of the search engine? This article discusses everything you need to know about long tail vs. short tail keywords.