In recent years, travel exhibitions have become vital platforms for showcasing tourism trends, destinations, and experiences from around the world. One of the most compelling facets of these exhibitions is the rise of adventure travel, which has captured the imagination of thrill-seekers and nature lovers alike. In India, a country blessed with diverse landscapes, adventure tourism is booming. Exhibitions like the India International Travel Mart (IITM) have become key arenas for promoting this dynamic sector, presenting an array of adventure activities that entice both domestic and international travelers.