Rising fashion trends and beauty consciousness regarding personal appearance among both men and women has increased the use of electric shavers among individuals as well as hairdressers at hairdressing establishments. The availability of technologically advanced and quality electric shavers like those with turbo and multi-blade precision units for faster and neat shave through dense hair is anticipated to drive market demand throughout the forecast period. Further, increasing economy, growth in population and rise in disposable income boost the demand for the same. The electric shavers are majorly used in the parlors and salons thus, rising its demand in the global market. However, global electric shavers market is relatively matured and has been plagued by lack of product differentiation. This is resulting in price conflicts among manufacturers in the region, leading to profit crunching. Thus, lack of product differentiation is identified as one of the biggest challenges to the growth of electric shavers market.