Data Connectivity SaaS for Adtech Optable Partners with Sharethrough

Optable, a SaaS data connectivity platform designed for the advertising ecosystem in the age of privacy, has partnered with Sharethrough, a top global independent omnichannel ad exchange, to give advertisers the unprecedented ability to leverage first-party data assets for campaigns without physically sharing audience data, thereby establishing a data collaboration infrastructure to power the future state of digital advertising.

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