Sales Conversion Rate metric refers to the evaluation of your sales team’s efficiency to turn new leads into customers. It shows to be an important metric to adjust your marketing and sales team as both teams use it to determine condition leads. The efficiency of lead generation falls in the marketing department that involves customers with attractive tactics. For example, the marketing team can create a conference sponsorship to create sales-ready prospects. Once the marketing department qualifies the leads, the sales teams own the task of turning them into paying customers.