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ROI Vs ROAS: Which Is The Better Metric For Digital Ads?

ROI Vs ROAS: Which Is The Better Metric For Digital Ads?

Submitted by • July 11, 2019

www.vianinja.com - The terms ROAS and ROI are often used interchangeably in the PPC world. ROI is optimized for strategy, ROAS is optimized for tactics, but some marketers use these terms interchangeably...

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