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ROI Vs ROAS: Which Is The Better Metric For Digital Ads?

ROI Vs ROAS: Which Is The Better Metric For Digital Ads?

Submitted by • July 11, 2019 www.vianinja.com

The terms ROAS and ROI are often used interchangeably in the PPC world. ROI is optimized for strategy, ROAS is optimized for tactics, but some marketers use these terms interchangeably...

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